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Advanced Web Metrics with Google Analytics

ebook


Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.


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Publisher: Wiley

OverDrive Read

  • ISBN: 9780470290903
  • Release date: October 20, 2007

PDF ebook

  • ISBN: 9780470290903
  • File size: 14465 KB
  • Release date: October 20, 2007

Formats

OverDrive Read
PDF ebook

Languages

English


Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.


Expand title description text