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Title details for When Ads Work by John Philip Jones - Available

When Ads Work

by John Philip Jones
ebook
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Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. It argues against the accepted wisdom in advertising and demonstrates that a well-planned and well-executed ad campaign can and should have an immediate impact on sales.

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Publisher: M.E. Sharpe Edition: 2

OverDrive Read

  • ISBN: 9780765621719
  • Release date: March 6, 2012

PDF ebook

  • ISBN: 9780765621719
  • File size: 1777 KB
  • Release date: March 6, 2012

Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. It argues against the accepted wisdom in advertising and demonstrates that a well-planned and well-executed ad campaign can and should have an immediate impact on sales.

Expand title description text
Business Nonfiction